The new Asian multinational company
Sachin Rajan, Jwee San Tan, Toshikazu Yabuno
October 2009
The next generation of Asian multinational companies arrives on the global stage with the built-in advantage of enormous domestic markets, which provide significant scale and momentum. They also face challenges related to creating and sustaining brands outside home markets and managing far-flung operations. Leaders from several of these companies discuss their global aspirations and the talent implications of global expansion.
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This article is included in Point of View 2009.
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