Customers’ increasing reliance on digital channels to research products and services, compare prices and transact, whether online, in-store or by phone, impacts most every business sector today. Web 2.0 technologies are allowing companies of all sizes to acquire and build relationships with customers in a targeted, cost-effective and personalized manner. To compete, businesses need experienced and visionary e-commerce leaders who can harness the full set of digital tools and who are comfortable managing in multichannel environments.
Digital best practices will continue to evolve in the areas of SEO, SEM, social networking, mobile media, video, affiliate and e-mail marketing. The most sought-after executive leaders combine this understanding of addressable media, direct marketing and CRM disciplines with a multichannel mindset, passionate customer focus and pronounced analytical skills. The result is accountable, ROI-focused, insight-driven business models that successfully strengthen customer relationships, generate transactions, build brand and enhance shareholder value.
Spencer Stuart’s Direct Marketing Practice was established in 1990 and has been conducting Internet-related assignments since 1997. Our leadership and success in the industry is well-recognized and has been achieved through many years of client-satisfying performance. This focus and passion allows us to bring deep expertise, knowledge, and unmatched results in recruiting leadership for both digital and more traditional direct-to-customer business platforms in both the B2C and B2B arenas.
The companies hiring us span a broad range of business sectors and include the most respected Fortune 500 companies, smaller web-centric and web-enhanced entities, private equity firms and a variety of marketing service agencies. Client engagements focus on recruitment of CEOs and general management, board directors, or functional heads of e-commerce, marketing, IT, merchandising, finance and customer service.
To discuss your leadership needs, please contact us.