Operating under a new set of rules today, marketers have had to respond to a range of new challenges related to changes in consumer behavior, a difficult market environment and global expansion.
With the rules changing, how are businesses — and their marketing organizations — responding? That was the central question of the 2009 Spencer Stuart CMO Summit. The event brought together four highly accomplished CMOs to discuss the implications of the fundamental shifts in consumer behavior and the issues companies face when building global brands and marketing organizations.
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